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Invested Investor Thoughts: There is light at the end of the funnel

This article is a short insight in to Peter Cowley's thoughts on processing the investor funnel. He references Jack Lang, and states that he invests in people and whether the company can identify itself as ‘a global, sustainable under-served (or unmet) market need’.

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Invested Investor Thoughts: How entrepreneurs should approach Invested Investors

The follow article is a short insight in to Peter Cowley's thoughts on how entrepreneurs should approach investors, which will form part of The Invested Investor book. He talks through how first impressions are paramount to the success of a relationship between entrepreneurs and Invested Investors. Therefore, if an entrepreneur is targeting a specific Invested Investor, they should do a great deal of research on that investor before approaching them. This will help to save the entrepreneur time and effort, as well as the investors too. 

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