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Invested Investor Thoughts: When is a pivot not a pivot?

Most in our industry have heard the term “pivot”, but what does it mean?
I am an engineer by training and a pivot point is a fulcrum about which an object rotates, which can be by a few degrees, but more often by full rotations.

How does that apply to a startup? How can a startup rotate and avoid becoming dizzy?

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Invested Investor Thoughts: Lost & Found(er) - Lessons learnt when losing a founder

This article is a short insight in to Peter Cowley's thoughts on losing a founder from the point of view of an investor and entrepreneur. He explores the resignation or removal of founders and that there is no formula or rule book that can be consulted. We hope his experience will help anyone having to go through the process.

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Invested Investor Thoughts: Co-Invest As You Would Cohabit

This article is a short insight in to Peter Cowley's thoughts on co-investing from an investor and entrepreneur point of view. He talks through the importance of spreading risk across a variety of knowledgeable and experienced investors. Furthermore, understand the possible difficulties that come with family, friends and ‘fools’ investment.

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Invested Investor Thoughts: There is light at the end of the funnel

This article is a short insight in to Peter Cowley's thoughts on processing the investor funnel. He references Jack Lang, and states that he invests in people and whether the company can identify itself as ‘a global, sustainable under-served (or unmet) market need’.

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Invested Investor Thoughts: How entrepreneurs should approach Invested Investors

The follow article is a short insight in to Peter Cowley's thoughts on how entrepreneurs should approach investors, which will form part of The Invested Investor book. He talks through how first impressions are paramount to the success of a relationship between entrepreneurs and Invested Investors. Therefore, if an entrepreneur is targeting a specific Invested Investor, they should do a great deal of research on that investor before approaching them. This will help to save the entrepreneur time and effort, as well as the investors too. 

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